This vibrant “LOVE” poster by Yves Saint Laurent belongs to a joyful and highly recognizable series created by the couturier from the 1980s through the 1990s. Conceived not as a fashion advertisement but as an independent graphic work, this image was published as an annual visual and often distributed as a New Year’s greeting, exhibition graphic, or collectible print, reflecting Saint Laurent’s lifelong passion for art, color, and graphic design.
The composition centers on the word LOVE, treated not merely as text but as a visual motif. The letters are scattered, stacked, or boldly arranged and surrounded by flowers, ribbons, suns, or abstract forms rendered in flat, luminous colors. The style draws on the legacy of modern art—particularly Matisse, Pop Art, and cut-paper collage—while remaining unmistakably personal. Bright pinks, greens, reds, blues, and yellows create an immediate sense of optimism, warmth, and spontaneity.
Far from the dark elegance often associated with haute couture, this poster reveals another side of Yves Saint Laurent: playful, generous, and deeply connected to childhood imagery, decorative arts, and the idea of art as something accessible. Here, “LOVE” becomes a universal message rather than a commercial slogan—a celebration of creativity, beauty, and emotional expression.
Today, this poster is highly sought after as an example of late-20th-century graphic design by a major fashion figure. It stands at the crossroads of fashion, contemporary art, and poster history, and perfectly embodies Yves Saint Laurent’s belief that style and art should speak to everyday life with color, freedom, and joy.
Original Poster
Fashion - Advertising
Good condition, trace of tape in the upper left corner
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