This striking 1929 original advertising poster for Anis Suix, illustrated by French artist Jean Hée, embodies the bold and playful spirit of early 20th-century commercial art. The phrase "donne du cran"—loosely translated as “gives you guts” or “gives you nerve”—is paired with an expressive caricature of a smiling, self-assured man contemplating a glass of anise liqueur.
Minimalist yet impactful, the design draws attention immediately with its surreal simplicity: the man's head hovers directly above the glass, his satisfaction and anticipation radiating through the exaggerated lines of his face. Rendered in soft pastel tones against a neutral background, the composition gives center stage to the vibrant yellow of the drink and the bold black-and-yellow typography below.
Anis Suix was one of many anise-based aperitifs popular in France during the interwar years, often marketed for their energizing and invigorating qualities—hence the tagline’s punchy claim.
Jean Hée, known for his work in caricature and visual satire, delivers a humorous yet refined piece of poster art that captures both the whimsy of the product and the stylistic flair of its time. This is a rare and charming example of French beverage advertising from the golden age of lithographic posters.
A must-have for collectors of Art Deco ephemera, spirits history, or French vintage design.
Original Poster
Alcohol - Advertisement - France
Printed by Elvinger Advertisement in Paris
Good condition, some creases, minor restorations
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