This striking 1990 original fashion poster, created by the artist Atlan, announces the Prêt-à-Porter winter collection of 1990–91 for the iconic Parisian boutique Joyce. Featuring the celebrated French actress Sabine Azéma, this artwork captures the energy and elegance of haute couture through a bold, stylized portrait infused with movement and glamour.
Rendered in expressive strokes of deep brown, black, crimson, and green, Atlan’s illustration evokes the rhythm of fashion illustration at its finest—fluid, gestural, and chic. Azéma’s elongated figure is both powerful and graceful, wrapped in sculptural layers of metallic tones, leather textures, and sharp accents that reflect the era's couture themes: paillettes, couleurs, métal et cuir (sequins, colors, metal and leather).
The bold typography—JOYCE emblazoned in vivid red across the top—immediately ties the image to the prestige of the boutique, a cornerstone of avant-garde Parisian fashion. The use of a handwritten “Paris” within the title adds a personal, artisanal touch, reinforcing Joyce’s role in blending creativity and luxury.
Sabine Azéma, known for her emotive acting and theatrical flair, becomes here a fashion muse—her poise and attitude perfectly echo the sophistication and drama of French style in the early ’90s. This collaboration between art, fashion, and celebrity creates a vivid time capsule of the cultural aesthetic of the time.
Whether you’re a collector of vintage fashion ephemera, a lover of expressive illustration, or a connoisseur of Parisian chic, this poster is a celebration of style and personality, wrapped in the confident energy of runway glamour.
Original Poster
Advertising - Press - Fashion
Good condition, light soiling
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