This rare and visually arresting original poster was created in 1932 by the Swiss graphic artist Gerold, capturing the streamlined elegance and mechanical power of the legendary Bugatti automobile. Rendered in bold Art Deco stylization, the composition zooms in on the distinctive front grille and headlamps of a classic Bugatti Type 35, a car synonymous with 1930s Grand Prix dominance.
The palette of violet, deep plum, and pale turquoise gives the image a sleek, futuristic tone, while the sharply contoured lines and typographic precision evoke the dynamism and luxury the brand represented. Gerold’s work aligns with the modernist aesthetic of the early 20th century, when machines were celebrated as symbols of progress and national pride.
This poster was printed by A. Trüb & Cie, Aarau, one of Switzerland’s premier lithographic presses, renowned for its high-quality print production. As both a piece of visual advertising and a work of graphic design, this poster is a superb example of interwar commercial art and the emerging cult of the automobile.
Highly desirable among collectors of vintage motoring memorabilia and Art Deco posters alike, this original 1932 Bugatti poster stands as a vibrant tribute to one of the most iconic automotive marques in history.
Original Poster
Automobile - Advertisement
Printed by A. Trub & Cie in Aarau
Good condition, creases visible
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