This striking circa 1935 original travel poster by the Hungarian artist Andor Bánhidi promotes Hungary to an international audience, as indicated by the multilingual title — Hungary / Ungheria / Hongrie / Ungarn. Produced in the interwar period, the poster belongs to a moment when Hungary actively sought to attract tourism by celebrating national identity, folklore, and cultural vitality through bold modern graphic design.
At the center of the composition is a dynamic folkloric dancer, captured mid-gesture with raised arms and swirling embroidered sleeves. The figure wears traditional Hungarian costume elements — including the black hat and richly detailed vest — presented not as ethnographic documentation, but as a theatrical, almost avant-garde image. The dramatic pose, simplified anatomy, and vibrant color contrasts reflect the influence of Art Deco and modernist poster aesthetics of the 1930s, merging folk tradition with contemporary visual language.
Bánhidi’s design skillfully balances movement and monumentality. The dancer’s expressive silhouette stands against a clean turquoise background, isolating the figure and heightening its symbolic power. Rather than depicting a specific place, the poster evokes Hungary through rhythm, costume, and gesture — suggesting a country defined by music, dance, and emotional intensity. The strong typographic framing reinforces the international ambition of the piece, positioning Hungary as both culturally distinct and confidently modern.
Today, this poster stands as a compelling example of Central European interwar graphic design. It reflects a period when national tourism posters functioned not only as advertisements, but also as cultural manifestos — projecting identity, tradition, and artistic modernity to the world.
Original Poster
Tourism - Hungary
Printed by Klosz in Budapest
Good condition
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