Pendant la pluie, le bon temps avec Suralo l'imperméable le plus sûr 1957

This joyful 1957 original advertising poster for Suralo raincoats perfectly captures the spirit of post-war optimism and functional fashion, with a vivid and whimsical composition by the illustrator Z. Duc.

Set in a grayscale city park under heavy rain, the poster features a stylish couple in brightly colored yellow and blue trench coats, sheltering together under a newspaper titled "Le Temps". A cheerful child in a pink coat jumps through puddles behind them. The vivid colors of the coats – and the bold, rainbow-hued “Suralo” logo – stand out in delightful contrast to the monochrome background.

The taglines say it all:

• “Pendant la pluie, le bon temps avec Suralo” – “During the rain, good times with Suralo”

• “L’imperméable le plus sûr” – “The safest raincoat”

Printed by Imp. Richard - Paris, this poster is not only a celebration of clever 1950s graphic design but also a vibrant piece of fashion advertising history.

A rare and charming addition for collectors of vintage French posters, rainwear memorabilia, or fans of mid-century illustration and advertising.

Advertising - Fashion - France

Printed by Gaillard in Paris

Good condition, creases