This 1922 original railway poster by Roger Soubie, created for the Paris-Lyon-Méditerranée (PLM) railway company, celebrates Dijon, capital of Burgundy, through an elegant depiction of the historic Place des Ducs. Issued during the golden age of French railway tourism, the poster reflects the PLM network’s efforts to promote regional destinations rich in heritage, gastronomy, and architectural beauty.
Soubie’s composition highlights Dijon’s refined historic centre, bathed in warm evening light that enhances the sculptural details of the ducal palace and surrounding architecture. The stylised decorative border with vine motifs subtly evokes Burgundy’s celebrated wine culture, reinforcing the city’s identity as both a cultural and gastronomic destination.
Produced avant la lettre (before the addition of final advertising text), this version emphasizes the artistic quality of the image itself, allowing Soubie’s balanced composition and luminous colour palette to take precedence. His characteristic blend of precision and decorative elegance exemplifies the sophistication of interwar French travel poster design.
Today, the poster stands as a fine example of early twentieth-century railway promotion — both an invitation to discover Burgundy and a lasting tribute to Dijon’s architectural charm and regional prestige.
Original Poster
Railway - Tourism - Côte-d'Or - France
Before lettering
Printed by Cornille & Serre in Paris
Good condition, one tear has been repaired.
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