This original 1927 Russian poster advertises a state-sanctioned lottery in Samarkand, then part of the Uzbek SSR under the Soviet Union. Titled "Большая серебряная лотерея" (Big Silver Lottery), the poster promotes a spectacular prize draw organized by ВСУЗКОМПОМ (Central Committee of Educational Institutions).
Promising a total of 22,500 rubles in winnings and 3,000 prizes, including silverware sets valued up to 5,000 rubles, the poster is a vivid display of Soviet-era consumer aspiration. It targets ticket buyers with an eye-catching composition: lush roses, shining silver goblets, watches, statues, and ornamental clocks, all symbolizing luxury and abundance.
What makes this poster especially striking is its multilingual typography—with text in Russian, Persian, and Arabic, reflecting the multiethnic makeup of Central Asia under Soviet governance. At a glance, it speaks to the USSR’s efforts to promote Soviet economic initiatives across its republics and to engage the broader public through state-run entertainment.
An arresting example of early Soviet graphic design meeting commercial propaganda, this poster is not just an announcement of chance—it’s a snapshot of 1920s Soviet visual culture, where ornament met ideology.
Original Poster
Economy - USSR - Russia
Good condition, some creases, restorations
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