La chausette c'est la Bonnal Circa 1990

This vibrant 1990 original French advertising poster boldly proclaims: “La chaussette, c’est La Bonnal” (“The sock, it's La Bonnal”). Bursting with charm and playful sophistication, the artwork features two animated black panthers—one adult and one child—stylishly clad in mismatched, brightly colored socks. The larger panther, adorned with a green-striped necktie and umbrella in hand, strikes a dignified pose, while the smaller feline stands bashfully, perhaps mimicking their stylish role model. Both characters are rendered in a whimsical cartoon style that adds humor and approachability to the brand’s message.

Set against a powerful red background, the contrasting black and blue panthers, along with the bold black-and-white text, create a visually striking and memorable composition. The use of animals—particularly sleek, mysterious panthers—adds a layer of allure and sophistication while keeping the tone fun and family-friendly.

La Bonnal, a lesser-known French sock brand of the time, used this campaign to associate its product with quality, tradition, and a playful sense of fashion. Posters like this one were designed not only to promote the practicality of everyday wear like socks but to bring personality and life to consumer goods in the public eye.

Today, this piece is a delightful slice of late 20th-century French commercial art. It represents a time when even utilitarian products like socks were marketed with flair, humor, and graphic creativity—making it a treasured find for collectors of vintage advertising and lovers of bold, character-driven poster design.

Advertising - Fashion

Printed by GLF in Montsoult

Good condition