This striking Peruvian tourism poster from around circa 1960 showcases one of the most iconic ritual objects of pre-Columbian South America: the Tumi ceremonial knife, associated in this case with the Chimú civilization (c. 900–1470 AD), which flourished along the northern coast of present-day Peru before being incorporated into the Inca Empire.
The composition presents a dramatic radial arrangement of stylized golden figures and Tumis, forming a symmetrical, almost cosmic motif against a deep black background. At the center appears a circular medallion, from which radiate anthropomorphic forms wearing elaborate headdresses and ornaments. This graphic construction evokes both a ritual sun symbol and the sophisticated metalwork traditions of ancient Peru, renowned for their mastery of gold, silver, and copper alloys.
The Tumi itself was a ceremonial blade traditionally associated with rites, healing practices, and sacrificial ceremonies. With its distinctive semicircular blade and richly decorated handle, it became one of the most enduring visual emblems of pre-Columbian Peruvian culture. By highlighting the Chimú interpretation of this object, the poster pays tribute to a civilization celebrated for its advanced metallurgy, refined iconography, and monumental urban center of Chan Chan.
Produced during a period when Peru was actively promoting its archaeological heritage to international audiences, this poster belongs to a broader mid-20th-century movement in cultural tourism imagery. Rather than depicting landscapes alone, it emphasizes ancient art and sacred symbolism, positioning Peru as a destination of profound historical depth and mystery.
With its bold contrast, minimal text, and powerful central motif, this poster exemplifies modernist graphic design applied to archaeological promotion. It stands as both a collectible travel poster and a visual homage to the spiritual and artistic legacy of the Chimú civilization.
Original Poster
Tourism - Peru
Good condition, slight creases
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