Playful and bold, this original circa 1960 poster for Nain d’Alsace – Bières Fines from Saint-Quentin bursts with vintage charm and mid-century flair. Illustrated by Seguin, a French poster artist known for his bright and cheerful style, the image features a jubilant, red-faced mascot—a jovial figure crowned with a laurel wreath, proudly raising a foaming glass of beer. His confident grin and the accompanying slogan, “Ma force est dans ma qualité” ("My strength is in my quality"), exude both pride and personality.
The poster promotes Super-Tabou and Tabou-Pils, two of the brewery’s most acclaimed brews, which earned a Prix d’Excellence at the 1958 Concours Mondial de Bières in Ghent. With its triumphant tone and clear nod to French brewing pride, this advertisement captures the spirit of post-war optimism and celebration.
The use of a massive, frothy pint glass dominating the composition, set against a bold blue background, perfectly balances simplicity and impact. Every detail—from the cheerful ribbon to the prize wreath and the crisp typography—works to reinforce the message: Nain d’Alsace is a name synonymous with quality and award-winning taste.
A delightful piece of brewing history and mid-century advertising art, this poster is an ideal collector’s item for lovers of French graphic design, vintage beer memorabilia, or just good old-fashioned joie de vivre.
Alcohol - Advertising - Alsace - France
My strength is in my quality
Printed by De la Vasselais in Paris
Good condition, small tears on the edges
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