Bold, cheeky, and unmistakably modernist, this 1962 original poster by the legendary Raymond Savignac announces the vibrant revue film Tous les Plaisirs du Monde, directed by Gianni Proia and featuring narration by Poiret and Serrault. A dazzling international cabaret journey in Technicolor-Technirama, the film takes viewers through exotic and cosmopolitan hotspots: from Berlin to Singapore, Rome to Las Vegas — a celebration of global nightlife and spectacle.
Savignac’s artwork is a masterclass in playful minimalism. A stylized redhead, clad in little more than strategically placed beams of light and a top hat bearing the Warner Bros. logo, cheekily captures the film’s seductive charm. The stark contrast of vivid colors — deep blue, electric pink, spotlight white — adds to the graphic punch that was Savignac’s signature.
Renowned for his humorous and humanistic approach to design, Raymond Savignac (1907–2002) was one of France’s most influential 20th-century poster artists. His work, instantly recognizable for its witty visual metaphors, helped define the visual culture of postwar France.
This poster, with its bold typography and risqué wit, is not just an ad for a film — it’s a time capsule of 1960s pop-modern aesthetic and a brilliant example of Savignac’s genius.
Original Poster
Cinema - Advertising - France
Warner Bros
Printed by Richier Laugier in Paris
Traces of folds, restorations
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