Switzerland Geneva voyagez avec Swissair... and its famous floral clock 1964

This charming 1964 Swissair travel poster by Swiss artist J. Bersier captures the serene elegance and timeless appeal of Geneva, Switzerland. Dominated by a vibrant image of Geneva’s famous L’Horloge Fleurie—the city’s iconic floral clock—the poster masterfully blends tourism and national pride. In the background, the stunning Jet d’Eau fountains over Lake Geneva, framed by the Alpine foothills and the city’s classic architecture.

Commissioned by Swissair, the former national airline of Switzerland, this poster was part of a wider campaign to showcase the country's natural beauty and cultural sophistication. J. Bersier’s photographic and illustrative blend offers both realism and visual poetry, drawing travelers into the tranquil luxury and precision that Switzerland is known for.

The floral clock, created in 1955, is one of the most photographed landmarks in Geneva and a perfect symbol of Swiss watchmaking artistry. Bersier’s composition places this blooming marvel front and center, inviting the viewer to admire the meticulous craftsmanship not only in horticulture, but in travel and life.

A rare gem from the golden era of travel advertising, this original lithograph is a celebration of Swiss elegance—measured in petals, precision, and peaceful charm.

Airline - Tourism - Photography - Switzerland

Printed by Roto Sadag in Geneva

Good condition, one small tear