This bold 1968 racing poster celebrates the United States Road Racing Championship held at Mid‑Ohio Sports Car Course, one of the most respected road circuits in American motorsport. The event, scheduled for August 17–18, brought together powerful prototype and sports racing cars competing at the height of the USRRC era.
The graphic design is strikingly minimal yet highly dynamic. Set against a vivid orange background, a group of racing cars charges toward the viewer, their sweeping bodywork and oversized tires conveying raw speed and mechanical intensity. The simplified forms and bold contrasts of black and white create a sense of motion and immediacy, a hallmark of late-1960s motorsport poster design.
At the time, the United States Road Racing Championship represented one of the premier sports car competitions in North America. The series attracted some of the most advanced machines of the decade, including lightweight prototypes built by American and European manufacturers, as well as talented international drivers eager to test themselves on demanding road circuits.
Mid-Ohio, located in the rolling countryside of Ohio, quickly earned a reputation for its technical layout and scenic setting. Its flowing turns and elevation changes provided a challenging course for drivers and a thrilling spectacle for spectators, helping establish the circuit as a staple of American racing.
The poster’s clean typography and bold composition reflect the graphic language of 1960s motorsport promotion, where visual impact and clarity were essential. Today, pieces like this serve as vivid reminders of a golden age of sports car racing, when powerful prototypes, daring drivers, and iconic circuits defined the excitement of international competition.
Original Poster
Sport - Automobile - United States
Ashland - Valvoline
Good condition
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