A breathtaking glimpse into mid-century alpine elegance, this original travel poster for Pontresina—a picturesque resort town nestled in the Engadin Valley of Switzerland—was designed by the renowned Swiss artist Martin Peikert around 1950.
With a style that seamlessly blends realism and graphic flair, Peikert captures a moment of quiet beauty: a wrought-iron balcony overflowing with vivid red alpine carnations, bathed in sun and shadow, with a backdrop of snowy peaks and a clear blue sky. A single butterfly dances across the vertical divide of shade and light—a poetic detail that elevates the composition beyond mere advertisement.
Pontresina, at an altitude of 1,850 meters (6,000 feet), is celebrated for its serene charm and proximity to the glaciers and summits of the Bernina Range. This poster was part of a broader effort to market Swiss alpine destinations to the burgeoning postwar tourist class.
Peikert, one of the leading Swiss poster artists of the 20th century, is known for his clean lines, luminous colors, and skillful use of composition. His work defined the golden age of Swiss travel posters, and this piece is a quintessential example.
A rare and stunning original, ideal for collectors of vintage travel ephemera or design history enthusiasts.
Original Poster
Tourism - Skiing - Switzerland
Good condition, restorations, slight creases
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