This beautiful 1954 original travel poster by Perakis–Theocharis invites viewers to discover Greece, focusing on the legendary Palace of Knossos on the island of Crete. The composition highlights the site’s most iconic architectural feature: the vivid red Minoan columns, set against reconstructed frescoes and sunlit stone walls. With its warm palette, stylised forms, and clear geometric structure, the poster evokes both antiquity and modern design, celebrating Knossos as a bridge between ancient civilisation and contemporary Greece.
Created for the National Tourist Organisation, the poster belongs to the golden age of mid-20th-century travel advertising. During this period, Greece promoted its archaeological heritage as both a cultural treasure and an irresistibly romantic destination. The image blends accuracy with artistic imagination: the restored architectural elements evoke the grandeur of the Minoan civilisation, often associated with myth, ritual, and early Mediterranean culture, while simplified, elegant shapes and flat colours give the work a distinctly modern graphic charm.
Today, this poster stands not only as an appealing piece of travel history, but also as a celebration of heritage and visual identity. It captures a moment when tourism, archaeology, and national image were closely intertwined, and when artists played a key role in shaping how the world imagined Greece. Its combination of historical reverence and artistic elegance makes it a timeless and highly collectible work.
Original Poster
Tourism - Greece
Printed by The Phoenix in Athens
Very good condition
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