Intourist Visit the Soviet Union the country of the world's first Spaceman ! USSR Circa 1965

This circa 1965 original Soviet poster, produced for Intourist, celebrates one of the USSR’s greatest achievements: becoming the nation of the world’s first human in space.

The slogan refers to Yuri Gagarin, whose historic flight marked a defining moment in the Space Race. His achievement became a powerful symbol of Soviet scientific and technological leadership.

The poster’s composition is both modern and symbolic. A stylized cosmonaut figure floats across the image, outlined in soft tones, while a bold red star anchors the composition—an emblem of Soviet identity. At the center, a circular vignette depicts iconic landmarks of Moscow, including the Kremlin, linking space exploration with national pride and cultural heritage.

The visual language blends abstraction with figuration, creating a dreamlike atmosphere that evokes both outer space and futuristic ambition. The use of muted greens and blues contrasts with the vivid red star, drawing attention to the ideological message embedded within the design.

During the 1960s, Intourist posters played a dual role: they invited foreign visitors to discover the Soviet Union while simultaneously promoting an image of progress, innovation, and modernity. Space exploration, in particular, became a central theme in Soviet visual culture, symbolizing the triumph of science and collective effort.

Today, posters like this are prized for their graphic elegance and historical significance. They capture a moment when space exploration reshaped global imagination and when design served as a powerful tool to communicate national achievement on the international stage.

Original Poster

Airline - Tourism - Space - Russia - USSR

Good condition, one tear