This elegant circa 1930 original tourism poster attributed to Atelier Prof. Kirnig was produced to promote travel to Austria, highlighting the country’s spectacular Alpine landscapes and serene lakeside destinations.
The composition centres on a traditionally dressed boatman guiding a flat-bottomed boat across calm waters, with an idyllic lakeside village and mountain scenery in the background. The simplified shapes, vibrant yet controlled colour palette, and smooth gradients reflect the modern graphic sensibility of early 20th-century travel posters, combining realism with stylised design.
Issued during a period when rail and regional tourism campaigns were flourishing across Europe, the poster evokes Austria as both authentic and picturesque — a destination of outdoor leisure, folklore, and natural beauty. The clean typography and balanced composition give it a distinctly modernist feel while retaining a romantic view of Alpine life.
Today, this poster stands as a fine example of interwar European tourism advertising, admired for its graphic clarity, atmosphere, and its evocative portrayal of Austria’s cultural and scenic appeal.
Original Poster
Tourism - Austria
Printed by Steyrermuhl in Vienna
Good condition
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