This striking 1925 original poster by Robert Bonfils was created for one of the most pivotal cultural events of the 20th century: the Exposition Internationale des Arts Décoratifs et Industriels Modernes, held in Paris from April to October. Organized under the patronage of the French Ministry of Commerce and Industry, the fair became the defining moment for the Art Deco movement—its very name derives from this exhibition.
Rendered in bold red and black, Bonfils’ elegant design captures the dynamic energy of modernity and ornament. A stylized female figure dances across the composition, holding a lush bouquet above her head while riding a graceful gazelle—both symbols of vitality, luxury, and the decorative arts. The geometric patterning and clean typography exemplify the marriage of classical harmony with modern design that characterized Art Deco aesthetics.
Bonfils, a leading figure in the French decorative arts and an accomplished illustrator, was deeply involved in the organization of the exposition. His visual identity for the event emphasized the sleek, streamlined elegance that would come to dominate international design for decades to follow.
Posters like this one did more than advertise—they encapsulated an entire vision of progress and style. This particular piece stands as a rare and beautiful artifact from the exhibition that launched Art Deco onto the global stage, influencing everything from architecture and fashion to furniture and graphic design.
Original Poster
Exhibition - France
Ministry of Commerce and Industry
Printed by De Vaugirard in Paris
Very good condition
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