Lufthansa - Hong Kong 1968

Published in 1968, this original Lufthansa travel poster promotes Hong Kong, one of Asia's most vibrant commercial and cultural centers during the late twentieth century. Produced at a time when international air travel was becoming increasingly accessible, the poster formed part of Lufthansa's elegant worldwide advertising campaigns, inviting European travelers to discover the energy, color, and exotic atmosphere of the Far East.

Rather than highlighting a famous skyline or landmark, the poster immerses the viewer in the bustling streets of old Hong Kong. A narrow market lane filled with pedestrians, hanging shop signs, crowded storefronts, and traditional Chinese architecture conveys the city's unique character before the era of modern skyscrapers transformed its urban landscape. The warm tones and documentary-style photography capture the excitement and authenticity that made Hong Kong one of the world's most fascinating destinations.

By the late 1960s, Hong Kong had established itself as a thriving British Crown Colony and one of Asia's leading ports. Its reputation as a gateway between East and West attracted business travelers, tourists, and adventurers alike. Street markets, neon signs, traditional temples, colonial architecture, and an extraordinary culinary culture offered visitors an unforgettable experience unlike anywhere else in the world.

During this period, Lufthansa rapidly expanded its long-haul international network, connecting Europe with major destinations across Asia. The airline commissioned a series of refined photographic travel posters that emphasized authentic local experiences rather than idealized illustrations. This modern approach reflected both the growing popularity of international tourism and Lufthansa's image as one of Europe's leading global airlines.

Unlike many travel posters focusing on monuments or landscapes, Hong Kong celebrates the rhythm of everyday city life. The dense composition of signs, market stalls, and passersby conveys the vitality of the territory's commercial districts, while the photographic realism offers a valuable visual record of Hong Kong during one of the most dynamic periods in its history.

Originally displayed in Lufthansa ticket offices, airports, travel agencies, and airline promotional exhibitions, these posters were produced for temporary advertising campaigns and relatively few examples have survived in excellent condition. Today, they are appreciated both for their strong graphic design and as historical documents capturing destinations before dramatic urban transformation.

Today, Lufthansa – Hong Kong remains an outstanding example of late-1960s airline advertising. Combining striking documentary photography with clean modern typography, it perfectly reflects the excitement of the emerging jet age and the timeless appeal of one of Asia's great world cities.

Original poster

Tourism - Airline - Asia - Hong Kong - Germany

Good condition