{"title":"Machatschek Karl","description":null,"products":[{"product_id":"ap_01363","title":"Etretat du Tréport au Havre 1958","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eTourism - Normandy - Sea - France\u003c\/p\u003e\n\u003cp\u003eThe cliffs and beaches of Normandy\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Braun \u0026amp; Cie in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, one small tear\u003c\/p\u003e","brand":"Machatschek Karl","offers":[{"title":"100 x 62 \/ A","offer_id":54067558121799,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_01363_f3a9c85e-c7df-4d42-b258-8e1e187a9ee1.jpg?v=1780505674"},{"product_id":"ap_00317","title":"Le vignoble de champagne 1956","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eChampagne - France - Alcohol\u003c\/p\u003e\n\u003cp\u003eBraun Paris\u003c\/p\u003e\n\u003cp\u003eVery good state\u003c\/p\u003e","brand":"Machatschek Karl","offers":[{"title":"60 x 40 \/ A+","offer_id":49093690622279,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_00317_b2acf65e-2aa7-496a-8896-669227f130a0.jpg?v=1708098750"},{"product_id":"ap_02284","title":"France - Corse La montagne Evisa 1964","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eTourism - Mountain\u003c\/p\u003e\n\u003cp\u003eThe Evisa mountain\u003c\/p\u003e\n\u003cp\u003eThe sons of Victor Michel Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, creases\u003c\/p\u003e","brand":"Machatschek Karl","offers":[{"title":"60 x 40 \/ A-","offer_id":49355528307015,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_02284_cf3c340a-fac3-43b2-ac29-17858daddc5a.jpg?v=1712771123"},{"product_id":"ap_02926","title":"France - Sport d'hiver - Les Hautes-Alpes 1952","description":"\u003cp\u003eOriginal poster on the theme of winter sports. Made by Machatchek in 1952, this poster was intended to promote different ski sites in France.\u003cbr\u003e\u003cbr\u003eIndeed we can appreciate a view of the station of Vars which is in the Southern Alps and the famous chairlift with shells of Sainte-Marie. One finds in bottom the solid masses of Font Sancte and Chambeyron.\u003c\/p\u003e\n\u003cp\u003eMountain - Ski - Vars - France\u003c\/p\u003e\n\u003cp\u003eDraeger\u003c\/p\u003e\n\u003cp\u003eGood condition, small hole\u003c\/p\u003e","brand":"Machatschek Karl","offers":[{"title":"60 x 40 \/ A","offer_id":42979076243641,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_02926Insta2.jpg?v=1675178618"},{"product_id":"ap_03029-alpes-de-france-circa-1960-la-meije-original-vintage-poster-affiche-ancienne-originale","title":"Alpes de France Circa 1960 La Meije","description":"\u003cp\u003eBeautiful poster for the French Alps by the photographer Karl Machatchek. La Meije is a mountain of the Écrins massif, located at the limit of the departments of Hautes-Alpes and Isère.\u003c\/p\u003e\n\u003cp\u003eMountain - Tourism - Haute Savoie\u003c\/p\u003e\n\u003cp\u003eBraun\u003c\/p\u003e\n\u003cp\u003eGood condition, light folds, little lack at the bottom left\u003c\/p\u003e","brand":"Machatschek Karl","offers":[{"title":"98 x 62 \/ B","offer_id":42770491277497,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/ap_03029-alpes-de-france-circa-1960-la-meije-original-vintage-poster-affiche-ancienne-originale.jpg?v=1699002095"},{"product_id":"ap_03072","title":"Printemps dans les Alpes de France Circa 1960","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eMontagne - Tourism - Hautes-Alpes\u003c\/p\u003e\n\u003cp\u003eLe Briançonnais in June - Provence Alpes Côte-d'Azur\u003c\/p\u003e\n\u003cp\u003eGeorges Lang Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, folds, light moisture stains\u003c\/p\u003e","brand":"Machatschek Karl","offers":[{"title":"100 x 62 \/ A-","offer_id":42979088367801,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_03072_3edd687c-d97b-47de-82a3-5f480bf3ebd1.jpg?v=1745248278"},{"product_id":"ap_22948","title":"France Sports d'Hiver Megève 1964","description":"\u003cp data-start=\"344\" data-end=\"746\"\u003eIn this elegant 1964 winter travel poster, Austrian-born photographer and designer Karl Machatschek captures the idyllic charm of Megève, a storied ski resort nestled in France’s Haute-Savoie region. The image, composed with crisp photographic precision, presents a scenic panorama of snowy slopes dotted with skiers and crisscrossed by brightly colored cable cars gliding toward Mont d’Arbois.\u003c\/p\u003e\n\u003cp data-start=\"748\" data-end=\"1089\"\u003eUnlike many illustrated posters of the period, Machatschek’s work relies on the direct emotive power of photography, highlighting the natural beauty of the French Alps and the modernity of its infrastructure. The crisp sky, glinting snow, and well-composed depth of field all convey a sense of serene adventure and efficient leisure.\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1530\"\u003eMegève, developed in the 1920s as France’s answer to Switzerland’s St. Moritz, had by the 1960s become synonymous with luxury winter tourism—frequented by Parisian high society and international travelers alike. This poster, commissioned by the Commissariat Général au Tourisme, was part of a nationwide post-war effort to promote France not only as a cultural destination but as a winter sports haven with world-class resorts.\u003c\/p\u003e\n\u003cp data-start=\"1532\" data-end=\"1913\"\u003eWith its clean typography and minimalistic layout, the poster reflects mid-century modern design sensibilities, emphasizing clarity and aspiration over clutter. The balance between text and image allows the stunning natural landscape to take center stage, while subtle visual cues (the red and yellow gondolas, the skier’s movements) suggest energy, accessibility, and joy.\u003c\/p\u003e\n\u003cp data-start=\"1915\" data-end=\"2254\"\u003eThis poster stands as a visual testament to 1960s optimism, when travel and leisure were increasingly democratized across Europe. It is also a marker of the golden age of European railway and alpine tourism, when destinations like Megève were actively promoted in train stations, travel bureaus, and embassies throughout the world.\u003c\/p\u003e\n\u003cp data-start=\"2256\" data-end=\"2440\"\u003eToday, Machatschek’s poster is celebrated for its refined composition and cultural resonance—an icon of French winter tourism design, forever linked to the golden slopes of Megève.\u003c\/p\u003e\n\u003cp\u003eHaute-Savoie - Skiing - Tourism - France\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Braun et Cie in Mulhouse\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Machatschek Karl","offers":[{"title":"61 x 39 \/ A  \/ On Linen","offer_id":51640327045447,"sku":null,"price":1000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_22948insta2.jpg?v=1750677898"}],"url":"https:\/\/galerie-1881.myshopify.com\/en\/collections\/machatschek-karl\/normandie.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}